Bovril.

To someone who hasn't lived in a foreign country for a considerable amount of time before, Bovril cravings sound bizarre at best, and moronic at worst. I can assure you, as can every expat dotted across our beautiful globe, Bovril cravings (or whatever wonderfully British condiment you choose) are real and painfully poignant.

Imagine, it is a bitterly cold day in your foreign country of choice, you've got dew drops hanging from your rosy nose and you need something to warm your old cockles up. Hot Bovril is your only solution, yet you cannot get hold of this prized possession for love nor money because this fabulous European land has never heard of the sticky brown magic. Genuine whale tears fill my poor eyes just thinking of this horrid predicament.

Imagine, you wake up, fuzzy headed and blurry eyed from a night on the town with the natives, drinking booze brewed from home grown potatoes in someone's grandma's kitchen. You need toast. Toast and Bovril will save the day. You know exactly what you need and you need it pretty urgently because you might end up redecorating your bedroom otherwise, but then the fatal reality dawns on you. No Bovril. No toast.

Now, fast forward a couple of months.

Imagine, home. England. Land of dreams. Sitting in your kitchen, your stomach rumbles; you're not hungry, only peckish. What to eat? Currywurst? Brotchen? The list continues with mundane options, then with jaw dropping breath taking astounding magical phenomenal exhilarating wondrous realisation, you remember that Bovril is in the cupboard and Best-of-Both is in the bread bin. No words can describe that moment. Nothing in the world has ever tasted that good.

With panging emotions that come flooding with the beefy goodness, you remember your Grandad, cockling, long dog walks, fighting with your siblings, Norfolk, hangovers at Woolly D, Nan's gravy, Sunday lunch, midnight feasts, smoky pubs, rainy summer picnics, school dinners. Memories all over the shop with one delicious message:

you are home.youarehome.YOU. ARE. HOME.

Bovril, you are the meaning of home and I love you.